What We Do
One system.Wired together.
Custom home builders hire us to make their business look and run as well as the homes they build. Brand, website, lead follow-up, and referral systems — built as one thing, not four separate vendor relationships.
Brand & Website
The first impression that earns the meeting.
- Brand strategy & messaging framework
- Visual identity (logo, palette, type)
- Full website design & development
- SEO foundation on every page
- Mobile-first, fast-loading
- Netlify deploy + domain setup
Most custom home builders have a website. Very few have a brand. The difference is whether a prospect feels understood when they land — or just informed.
We start with how you talk about your work: what you build, who you build for, what makes your process different. Then we build a website that reflects the quality of what you actually do. Not a template. Not a theme. A brand.
The result is a site that positions you as the obvious choice before anyone picks up the phone.
Lead Follow-Up
Know who to call. Never let a lead go cold.
- Lead capture forms wired to your database
- Automatic lead sorting (hot / medium / cold)
- Instant SMS alert when a strong lead comes in
- Follow-up email sequences
- Pre-call lead brief emailed before each Zoom
- Zoom booking integration
When someone fills out a form on your site, two things happen right now: they land in a contact database, and you get a text telling you to call them.
We build the system that sorts new leads automatically — hot leads get flagged immediately, everyone else gets a follow-up sequence that runs without you. No lead falls through the cracks because you were on a job site.
The moment you sit down to make calls, you know exactly who to call first.
Referral Nurturing
Make your best clients your best salespeople.
- Referral email sequence (Day 30, Month 3, Month 6, Year 1, Year 2+)
- Timed to each client's project close date
- Personalized — not mass-blast
- Runs automatically after project completion
- "One name is all we need" ask — at exactly the right moment
80% of builder business comes through referrals. That number isn't a surprise to anyone in this industry. What is a surprise: almost nobody has a system for it.
We build a referral sequence timed to each client's project completion date. Not a monthly newsletter blasted to everyone — a personal sequence, timed to that client's experience, that starts automatically when a project closes.
By the time you ask for a referral, they've already heard from you three times — and all three times you gave them something useful, not asked for anything.
Search & Visibility
Be found by the people who are already looking.
- SEO-optimized copy on every page
- Local search targeting by market
- Google Business Profile setup & optimization
- Monthly ranking check & fixes
- Schema markup for rich results
- Municipality/permit research (add-on)
Search is a long game, but it starts on day one. Every page we build is written and structured for the terms your ideal clients actually search — not generic SEO boilerplate.
We also set up monitoring so you know how you're ranking and where you're slipping. When something needs fixing, we fix it. You don't manage any of it.
Optional: permit and municipality research as an add-on for builders who want deeper market intelligence.
Ready to get started?