Modern custom luxury home exterior at dusk — floor-to-ceiling glass, cantilevered roofline, Southern California coastal hillside

For builders, remodelers, subs · and the designers who keep them in business

branded+Flow — the business operating system for SMBs that build homes. Marketing, sales, lead gen, follow-up, and content, run for you while you stay on the jobsite. We answer the calls.We nurture the leads.We follow up.We close the loop.You build.

branded+Flow is the business operating system for SMBs in home-building. The marketing, sales, and follow-up work you don’t have time for — run for you while you stay on the jobsite.

Now booking · this quarter

Book a 30-min call See what it costs

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Right now, we’re running

12 agents. 0 humans.
The work you don’t want to do, getting done.

Every minute on the jobsite is a minute not chasing leads, drafting follow-ups, reconciling Stripe, or answering the phone for the third vendor pitching trusses. Our agentic OS runs the minutia while you build. Below: representative activity from an active install.

Activity feed · last 20 minutes

Auto-refresh

2:14:07Lead RadarPermit filed in La Jolla flagged for client pipeline
2:13:42Sales agentFollow-up Day 3 queued for 18 cold prospects
2:12:55Comms agentCall received from architect referral — routed to founder
2:11:30Marketing agentPost drafted on cost overruns in custom builds
2:10:18Finance agentStripe payment reconciled · $14,500 to client ledger
2:08:53Contact CorePast-client referral routed into active pipeline
2:07:11Lead RadarLand purchase signal flagged · Rancho Santa Fe
2:05:44Legacy LoopBirthday note scheduled for past client (12 days out)

Agents running

Humans on the loop

24/7

Hours active

~340 tasks

Minutia per week

branded+Flow Hub dashboard showing live agent activity, lead pipeline, finance, and operations.

The Hub · operator surfacehub.brandedandflow.com

Lead Radar

Permits, land purchases, wealth signals — scraped, flagged, dropped into your pipeline before your competitor knows.

Sales agent

Scrape · enrich · qualify · quantify · outreach · follow-up · reply routing. The full cold loop without you touching it.

Marketing agent

Mines the friction points your customers actually feel — turns them into posts, articles, and emails in your voice.

Finance agent

Stripe pulls, reconciliation, monthly P&L, recurring invoicing — the money work, off your plate.

Comms agent

AI receptionist on your line. Every call answered. Every conversation captured. Every lead routed.

Who it’s for

This isn’t for everyone. And that’s by design.

Pour something. Read these. If the left side describes your firm, keep going. If the right side sounds like you — we’d rather wave you off now than waste your time later.

Who we work with

Home builders, remodelers, subs, and the designers who keep them in business. Real builds. Real budgets. Real people.
Operators who actually want to use AI — not just drop the word in a LinkedIn post.
Firms who give a damn about craft and what their clients walk away saying about you over wine three years later.
Teams done with 14 browser tabs, three spreadsheets, and a sticky note that says “CALL TIM BACK.”
Operators playing the long game. The kind who turn one finished job into four referrals.

Who we don’t

Tract / volume builders. We love what you do. We don’t do it. Different fight, different team.
Anyone hunting for a one-week DIY build. The math doesn’t math. We’d both end up frustrated by month three.
Anyone whose stance on AI is “it’s the devil.” Totally fair — but the whole thing runs on it. We’d be a bad fit.
Anyone hunting for a lead-gen agency that buys ads and chases clicks. Different game entirely.
Anyone wanting a $1,500 website by Friday. A freelancer would serve you better. We’re building the rails your firm runs on for the next decade.

Still sound like you?

Book a 30-min call

Four zones. Engineered as one system.

Minimalist $7M+ custom home in Newport Beach — pure white stucco, black-framed glass, infinity pool, mature palms

Warm modern interior with vaulted wood ceiling

Brand Build

The brand that sets you apart.

The brand and website that makes right-fit clients say yes the first time. Positioning, identity, voice, and a custom site — engineered as one piece of the system.

01Differentiation research—Niche, ICP, and the position no one else can take.
02Brand strategy—Why you. In plain English.
03Brand guidelines—A written playbook your team keeps.
04Custom website—Editorial. Fast. Built on Next.js.
05Identity system—Logo, color, type, photography — shaped together.

Luxury custom home interior — open kitchen and great room, white oak floors, vaulted wood ceiling, bi-fold doors to courtyard

Architectural detail — black steel window frame meeting white stucco, bougainvillea climbing the wall in golden hour

Contact Core

Every client. One place.

The hub that keeps current clients happy — by keeping you on brand, on schedule, on budget. Every conversation, every history, every detail in one place. Wired into your site, inbox, and phone.

01Unified inbox—Every inquiry, every channel, one place.
02Auto-routing—Every inquiry reaches the right person on your team.
03Full history—Every note, call, and thread tied to the record.
04Clean handoffs—Sales to project management. No re-keying.

Modern custom home cantilevered over a Pacific Palisades hillside at twilight — black metal cladding, infinity pool, warm interior light

Courtyard custom home at twilight with warm interior glow

Field Flow

The job-site app that keeps the build calm.

The piece that keeps the build on schedule and the client in the loop. Sub coordination, homeowner updates, change orders — communicated cohesively, the moment they happen.

01Sub coordination—Your super’s walk becomes every sub’s to-do list.
02Homeowner comms—Weekly updates, on brand, without writing a word.
03Change order tracking—Signed. Timestamped. Filed.

Poolside terrace of a Rancho Santa Fe custom estate — limestone deck, infinity pool, outdoor kitchen, mature oaks

Legacy Loop

Past clients keep you booked.

The reason past clients reference you for the next decade. Birthdays, anniversaries, maintenance reminders, seasonal touches — sent for you, in your voice. Referrals on autopilot.

01Build milestones—Move-in day, first year, five-year check-in.
02Seasonal nurture—Holiday notes, birthdays, off-cycle gestures.
03Maintenance cadence—The annual reminders they forget. You remember.
04Weather-triggered—Storm incoming? They hear from you first.

The flywheel

How one build becomes four.

Eight stages, engineered to compound into each other. Hover any stage to read what happens there. Click to see the image and a link straight to that stage on the services page. One finished build becomes four jobs in your pipeline when the whole loop is running.

One finished buildfour jobsin your pipeline over 3 years1 build + 3 referrals.
No ads. No lead-gen.Click any stage to open

The flywheelEight stages, one loop

1 build → 4 builds → a booked pipelineYour first build + 3 referrals within 3 years

Eight stages, one loop

The job-site app

Field Flow.

The app that makes the build feel calm.

One post from the super, routed to the subs, the homeowner, and the schedule — each in its own thread, each with its own rhythm. No more “I thought you sent that.”

3D render of a smartphone showing the Field Flow construction-management app

Construction superintendent walking a custom home job site, smartphone in hand, golden hour

Step 01

Super walks the job.

Once a day. Voice or text.

Your superintendent walks the build and posts to Field Flow — what got framed, what's blocked, who's up next. One post. Sixty seconds.

Subcontractor on a job site receiving the daily task message on their phone

Step 02

Subs get exactly what they need.

Scope, schedule, lockbox.

The system routes the right info to the right trade. Confirmation back by morning, or your super gets pinged before sunrise — not at 7am when nobody shows up.

Side-by-side plan vs actual schedule view on a tablet, custom home interior in background

Step 03

Schedule stays honest.

Plan vs actual, side by side.

Every post updates the schedule. You see the gap before the client does. Course corrections happen on the same screen — not in three different threads.

Affluent homeowner reading the weekly build update on her phone at her kitchen counter

Step 04

Homeowner reads it from home.

On brand. In your voice.

Friday afternoon, the homeowner gets a calm weekly read on their build — photos, progress, what's coming next. You wrote nothing. They feel taken care of.

Time back per super

Up to 4 hrs

Per week, per super — communication time reclaimed.

Reactive client calls

Roughly half

"Where are we?" becomes "Thanks for the update."

Elevate add-on

Need change orders signed on the same thread, timestamped, and filed against the project? That’s in Elevate.

Jennifer Cortez-Walters · founder

Who’s behind the system

Built by someone
who’s been on the job site.

Jen grew up in custom-home construction. Three generations deep. A builder family that worked the field, then permits and entitlement, then the family glazing sub, then alongside the architects, engineers, and trades who run premium home-building projects across Southern California.

branded+Flow came out of what she watched break on every single job. Brand that didn’t match the work. Schedules that slipped because no one was in charge of the story. Referrals drying up because nobody bothered to stay in touch. The whole system is her answer to those leaks. Built by someone who was actually there.

Mom of four. SoCal. Would rather ship a working system than a slick deck.

Core values

Grow

If it doesn’t get better, it gets cut.

Build

Ship systems, not slides.

Tell the truth

To clients. To subs. To ourselves.

Make cool things

Craft matters at every scale.

Give a damn

About the homes. About the homeowners. About the crew.

Pricing — straightforward. No surprises.

Two tiers. A monthly.
Add-ons when you want them.

The build fee covers brand, website, Contact Core, Field Flow, and referral program setup. The monthly covers hosting, monitoring, integration health, and small tweaks. Creative beyond that is à la carte.

Standard

$12,500build

Half up front, half before go-live

$2,500/mo

3-month minimum · 12-month at 10% off

Brand OS — positioning, identity, voice
Website built to convert
Contact Core on Airtable — client roster, routing, history
Field Flow app — base tier
Legacy Loop — birthdays, holidays, anniversaries, maintenance cadence

Book a call about Standard

Most builders start here.

Elevate

$14,500build

Half up front, half before go-live

$5,500/mo

3-month minimum · 12-month at 10% off

Everything in Standard
Field Flow upgrades — customer coordination, weekly updates, change-order workflow
Website upgrades — landing pages + content program
Contact Core upgrades — enhanced referral nurture, weather-triggered touches, maintenance reminders

Book a call about Elevate

Add-ons — à la carte

Take what you need. Skip what you don’t.

See full pricing

AI phone receptionist

24/7 answer + call logging, your brand voice

$1,500 setup · $450/mo

Chatbot

Site + SMS concierge, trained on your FAQs

$900 setup · $250/mo

RAG system

Trained on your contracts, specs, and past builds

$2,500 setup · $350/mo

Templated documents

Proposals, contracts, change orders, handoffs

$1,200 one-time

Social media program

Monthly calendar + execution, in your voice

$750 setup · $1,500/mo

Brand templates pack

Email, social, collateral systems

$1,800 one-time

Tool integrations

Connect a tool into your stack

From $600

Ready when you are

Book a call.
We’ll map it out in one conversation.

Thirty minutes. You tell me what’s breaking. I tell you what the system will and won’t fix. No slides. No pressure. No homework before the call. Pour something.

Book a call Email Jen

I reply within one business day. Usually same day.